New sellers receive a 30% reduction on referral fees across all categories for the first 60 days of selling, applicable on up to SAR 150,000 in sales.
To start selling on Amazon.sa, you need to create a new seller account and then add your first products within 20 days of signing up. If you complete both steps within that timeframe, you get a 30% discount on referral fees for 60 days. Learn more.
Advertising Incentives
Free advertising credits
Free Ads Credit worth SAR 370
To get started, log in to your Advertising Console and navigate to Billing, then Promotions. Enter the promo code STSMESP01U and launch a Sponsored Products campaign set to "no end date." Your SAR 370 in credits will be applied within 3–5 business days. It's important to note that you must launch your campaign within 14 days of entering the promo code. Learn more.
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more.
Get up to 5% back on your first SAR 3,500,000 in eligble branded sales through your first year until reaching SAR 175,000 in bonus value*
Enrol your brand in Amazon Brand Registry. within 6 months of listing your first eligible product. Bonus expires 12 months after you graduate (whether by reaching the cap or by completing the 1-year eligibility period) from the programme. Learn more.
FBA Incentives
New to Prime New Selection Program
Reduced referral fees of 5% on your first 100 standard-size units or 50 oversize units of eligible new-to-Prime parent ASINs for 120 days from listing date*
List a new-to-Prime parent ASIN on or after October 7, 2025, with new to prime eligible products in KSA. The discount applies automatically when you meet eligibility criteria. Track your benefits through the New Selection Program dashboard. Discount period starts from your new Prime ASIN's buyable listing date. Learn more.
FBA New Selection Program
Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days
Enroll in the FBA New Selection program before sending your first inventory to Amazon fulfillment centers. Benefits apply automatically to eligible ASINs after enrollment. Track your benefits through the FBA New Selection dashboard. Learn more.