{"id":153959,"date":"2026-08-07T12:30:22","date_gmt":"2026-08-07T19:30:22","guid":{"rendered":"https:\/\/ma.tt\/?p=153959"},"modified":"2026-08-07T12:30:22","modified_gmt":"2026-08-07T19:30:22","slug":"toni-on-verge","status":"publish","type":"post","link":"https:\/\/ma.tt\/2026\/08\/toni-on-verge\/","title":{"rendered":"Toni on Verge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/toni.org\/\">Toni Schneider<\/a>, Automattic&#8217;s founding CEO, <a href=\"https:\/\/automattic.com\/board\/\">board member<\/a>, and now <a href=\"https:\/\/techcrunch.com\/2026\/07\/10\/blueskys-interim-ceo-toni-schneider-drops-the-interim\/\">CEO of Bluesky<\/a>, has a <a href=\"https:\/\/www.theverge.com\/podcast\/974387\/bluesky-toni-schneider-interview-ai-atproto-atmosphere\">great conversation with Nilay Patel on The Verge&#8217;s Decoder podcast<\/a> (<a href=\"https:\/\/www.youtube.com\/watch?v=F219IizDOnQ\">YouTube<\/a>, <a href=\"https:\/\/pca.st\/lr0t25pr\">Pocket Casts<\/a>). <a href=\"https:\/\/automattic.com\/\">Automattic<\/a> invested in <a href=\"https:\/\/bsky.app\/\">Bluesky<\/a> back in 2023, and I&#8217;m very excited to see what they figure out in open social protocols.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toni Schneider, Automattic&#8217;s founding CEO, board member, and now CEO of Bluesky, has a great conversation with Nilay Patel on The Verge&#8217;s Decoder podcast (YouTube, Pocket Casts). Automattic invested in Bluesky back in 2023, and I&#8217;m very excited to see what they figure out in open social protocols.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":54207,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbWEudHRcL2ZpbGVzXC8yMDIxXC8wNVwvUGhvdG8tb24tMjAyMC0xMC0yOC1hdC0yLjA1LVBNLTEtMTAyNHg2ODIuanBnIiwidHh0IjoiVG9uaSBvbiBWZXJnZSIsInRlbXBsYXRlIjoiZnVsbHNjcmVlbiIsImZvbnQiOiIiLCJibG9nX2lkIjoxMDQ3ODY1fQ.QN5tvVy7E2Xdu13GLAJVugpI_1wmZXpbFizSYtfvWxUMQ"},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[33],"tags":[],"class_list":["post-153959","post","type-post","status-publish","format-link","hentry","category-asides","post_format-post-format-link"],"parsely":{"version":"1.1.0","canonical_url":"http:\/\/ma.tt\/2026\/08\/toni-on-verge\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Toni on Verge","url":"http:\/\/ma.tt\/2026\/08\/toni-on-verge\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/ma.tt\/2026\/08\/toni-on-verge\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Asides","author":[{"@type":"Person","name":"Matt"}],"creator":["Matt"],"publisher":{"@type":"Organization","name":"Matt Mullenweg","logo":"http:\/\/ma.tt\/files\/2021\/05\/Photo-on-2020-10-28-at-2.05-PM-1.jpg"},"keywords":[],"dateCreated":"2026-08-07T19:30:22Z","datePublished":"2026-08-07T19:30:22Z","dateModified":"2026-08-07T19:30:22Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Toni on Verge\",\"url\":\"http:\\\/\\\/ma.tt\\\/2026\\\/08\\\/toni-on-verge\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/ma.tt\\\/2026\\\/08\\\/toni-on-verge\\\/\"},\"thumbnailUrl\":\"\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"\"},\"articleSection\":\"Asides\",\"author\":[{\"@type\":\"Person\",\"name\":\"Matt\"}],\"creator\":[\"Matt\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Matt Mullenweg\",\"logo\":\"http:\\\/\\\/ma.tt\\\/files\\\/2021\\\/05\\\/Photo-on-2020-10-28-at-2.05-PM-1.jpg\"},\"keywords\":[],\"dateCreated\":\"2026-08-07T19:30:22Z\",\"datePublished\":\"2026-08-07T19:30:22Z\",\"dateModified\":\"2026-08-07T19:30:22Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/ma.tt\/p.js"},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p4oB3-E3d","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":43446,"url":"https:\/\/ma.tt\/2014\/01\/toni-automattic-ceo\/","url_meta":{"origin":153959,"position":0},"title":"Toni Schneider &#038; Automattic CEO","author":"Matt","date":"January 13, 2014","format":false,"excerpt":"Eight years and one day ago I blogged about Toni Schneider joining Automattic as CEO, as I said then: I first met Toni shortly after I moved to San Francisco and I've wanted him to be a part of Automattic pretty much since the idea first entered my mind. We've\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2750,"url":"https:\/\/ma.tt\/2006\/10\/toni-interview-video\/","url_meta":{"origin":153959,"position":1},"title":"Toni Interview Video","author":"Matt","date":"October 17, 2006","format":false,"excerpt":"A nice video interview with Toni, the CEO of Automattic.","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2486,"url":"https:\/\/ma.tt\/2006\/01\/automattic-toni\/","url_meta":{"origin":153959,"position":2},"title":"Automattic Toni","author":"Matt","date":"January 12, 2006","format":false,"excerpt":"Another nice birthday present! I have no idea (really) how he got this, but Om has the scoop on Yahoo VP Toni Schneider leaving to join Automattic. We were originally going to announce this at the end of the month when Toni actually left but I guess now is as\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111128,"url":"https:\/\/ma.tt\/2024\/02\/samattical\/","url_meta":{"origin":153959,"position":3},"title":"Samattical","author":"Matt","date":"February 1, 2024","format":false,"excerpt":"Today is the day! The first day of my sabbatical. What an experience it has been. On Thursday I delivered my very first Ignite talk on the subject! Here it is. https:\/\/www.youtube.com\/watch?v=aHPzdmks-HY The Ignite format is a tricky one as a speaker! I will do better next time. My friend\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/aHPzdmks-HY\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":33784,"url":"https:\/\/ma.tt\/2010\/03\/distributed-company\/","url_meta":{"origin":153959,"position":4},"title":"Distributed Company","author":"Matt","date":"March 8, 2010","format":false,"excerpt":"Toni Schneider, the CEO of Automattic, writes 5 reasons why your company should be distributed.","rel":"","context":"In &quot;Personal&quot;","block_context":{"text":"Personal","link":"https:\/\/ma.tt\/category\/personal\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3167,"url":"https:\/\/ma.tt\/2008\/01\/crunchies-win\/","url_meta":{"origin":153959,"position":5},"title":"Crunchies Win","author":"Matt","date":"January 19, 2008","format":false,"excerpt":"The Crunchies were tonight, and we were fortunate enough to win in two categories, WordPress for Most Likely to Succeed and Toni Schneider for a well-deserved Best Startup CEO. My heart was racing a thousand beats a minute going up to the stage, which never happens anymore, but I think\u2026","rel":"","context":"In &quot;Press&quot;","block_context":{"text":"Press","link":"https:\/\/ma.tt\/category\/press\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/153959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/comments?post=153959"}],"version-history":[{"count":2,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/153959\/revisions"}],"predecessor-version":[{"id":153963,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/153959\/revisions\/153963"}],"wp:attachment":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/media?parent=153959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/categories?post=153959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/tags?post=153959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}