Secure identity for every shopper—from human to AI
Modernize your omnichannel retail journeys to foster loyalty, boost conversion, and better secure customers and agents alike.
The Customer Identity platform that powers retail
Streamline access for your customers so you can focus on driving revenue.
Improve loyalty and conversion
Take shoppers from unknown guests to loyalty members with frictionless registrations and logins.
Personalize omnichannel experiences
Unify identity across channels, brands, and devices for consistent, personalized customer interactions.
Secure and protect customers
Better secure customer identities and help prevent data breaches with advanced authentication and threat protection, which trigger only as needed to reduce friction.
Unlock agentic commerce
Bring to life personalized, AI-powered shopping experiences with a robust identity framework. Allow first- and third-party agents to more securely access your tools, workflows, and data.
Auth0 provides CIAM solutions for all types of retail organizations
Retail and e-commerce
Manage growing competition, high-volume traffic, and increasing fraud. We unify customer data, simplify omnichannel journeys, and protect both your business and your shoppers.
Grocery, food, and beverage
Drive repeat purchases in a fast-paced, loyalty-driven environment. We streamline sign-ups, personalize offers, and better secure data to keep your customers returning.
Travel and hospitality
Balance strict global regulations, data protection, and loyalty programs spanning multiple brands. We enable safe, streamlined journeys, helping you earn travelers’ trust and repeat bookings.
Wholesale (B2B)
Scale B2B and direct-to-consumer models with more secure identity solutions. We unify and protect every channel, so you can focus on growth and customer satisfaction.
See what customers are building
Connect your stack
Bring identity into the commerce, data, analytics, and security tools your teams already use.
300+ Integrations
100+ Global Partners
30+ Quickstarts & SDKs
Shopify integration
Frequently asked questions
How does Auth0 protect retail brands from fraud?
Auth0 protects retail brands by identifying and blocking bot attacks and credential stuffing attempts at the point of login. By using Attack Protection and Adaptive MFA, retailers can prevent account takeover (ATO) and protect customer loyalty points and payment data, helping ensure a secure shopping experience.
How does Auth0 manage retail seasonal traffic?
Auth0's cloud platform is designed to scale automatically to handle traffic spikes typical of retail like holiday sales events or new product launches. With a proven track record of handling thousands of logins per second, Auth0 helps ensure your retail site remains open and secure during your most profitable periods.
Can Auth0 improve retail conversion rates?
Auth0 improves retail conversion rates by removing friction from the registration and checkout process. Features like social login, passkeys, and biometric authentication allow customers to sign up and log in instantly, reducing cart abandonment and increasing the speed of the digital shopping journey.
Does Auth0 support omnichannel retail identity?
Yes, Auth0 provides a unified identity experience across web, mobile, and in-store digital touchpoints. By centralizing customer identity, retailers can offer a consistent experience that tracks the customer journey, enabling personalized marketing and loyalty rewards while maintaining a high security posture across all channels.
Does Auth0 support social login for retail?
Yes, Auth0 supports dozens of social identity providers, including Google, Facebook, and Instagram. This allows retail customers to use their existing social accounts for a faster signup and login experience. Auth0 helps ensure that these social logins are secured with the same enterprise-grade protection as traditional username and password accounts.
Does Auth0 secure retail AI agent identities?
Yes, Auth0 helps bring to life personalized, AI-powered shopping experiences with its robust agentic identity framework. This allows first- and third-party agents to more securely access retail tools, workflows, and data, and unlocks new channels such as agentic commerce. Auth for MCP helps retailers secure their MCP servers, giving them control over which agents connect, what resources they access, and the actions they perform.